You PAID for FAKE weight | Luxury trick

Take a metal credit card. It works exactly like a plastic one, but it weighs four times more. You paid for those grams, even if you only use this card with Apple Pay. Your hands learn this from nature. A 1 cm cube of silver weighs about 10 g, the same cube of gold, 90. For thousands of years, heavy meant value. Your brain still thinks about this every time you pick something up. Designers know this, and here is how they use this to trick you. A plastic card weighs about 5 g. Metal cards, 13 to 19. Every premium account in the bank includes a metal version of the card. Of course, they give us some benefits, but one of the key features of plans, for example, in Revolut, is a special card material. In this case, status is equal to grams that weigh nothing in functionality. You pay only for that feeling. Now, let's look at another example. Inside this perfume cap sits a metal disc. It only makes the cap feel expensive. Also, companies use thicker glass to add some weight and a premium feeling. In some industries, companies don't need to add those grams because they are closely connected with materials. For example, in furniture. If you go to IKEA, pick up a table and compare it to a handmade wooden table of the same size, you will immediately feel the difference in weight. The IKEA table feels cheap. Our brain, in this case, connects stability and durability with kilograms. What's interesting is even tech companies use this idea in their products. Apple did that trick with Pro models. When a customer holds a base model after the Pro, they're going to feel it because the base will feel like a toy. Also, they add fake feedback into products. Since the iPhone 7, the home button never moved. A motor inside fakes the click only to simulate effort, because without it the click would feel empty. MacBook trackpads work the same way. The click you feel is a vibration. Apple used real space inside the device just to fake physical feedback. But to be fair, Apple flipped that idea last year when they introduced the iPhone Air, which was lighter and thinner than the base model. They did that because in some cases heavier doesn't mean better. In that case, they followed the sports idea about weight, where lighter is better because it's well engineered. So, as you can see, in some areas like sports cars or sports equipment, weight is not an advantage. But in everyday life, our brain connects weight with premium. If you like that video, click like and subscribe.